After studying economics in Munich, I founded in 1997, when the monopoly of Deutsche Telekom fell, together with partners the BTD Group. Soon BTD became the leading b2b telecommunication sales agency selling leased lines, mobile phone framework contracts and other carrier products. We acquired some other companies and rapidly BTD expanded and offered their own IT services, opened data centers, a callcenter service and finally a new media agency.

Around 1999 a sponsoring deal between Viag Interkom (today O2) and FC Bayern Munich, for which some of BTD´s expertise was requested, brought us into the world of professional sports. Since then me and my team have delivered IT consultancy, 24 hour operation and project management for FC Bayern Munich in many fields. Amongst them the entire lead and operation for the IT landscape of the Allianz Arena football stadium and the official FC Bayern Munich website and e-commerce platform for over 10 years.

Based on the completely new IT service standards, which we massively helped to develop for the FIFA WorldCup 2006, and after having operated all Allianz Arena IT services since the very first day, me and my teams have worked in nearly every big international sport event including WorldCups, Olympics and Champions League finals.

Over the years we helped dozens of clubs, leagues, stadia and rightsholders to develop higher or new values out of their existing rights and facilities, especially in the field of naming rights and data- and sponsorship deals. I had the pleasure to work with the most iconic and well-known brands in the sports industry such as Juventus, FC Barcelona, UEFA, FIFA, DFB, Bundesliga, RedBull and many more. I was lucky enough to not only witness but be a part of the enormous financial potential the IT and data business brought to the world of professional sports. As a speaker I also tried to not only point out the financial value of IT but also the contribution towards the fast growing field of digital fan engagement.

In 2015 the BTD Group was acquired by Sportradar, the world´s leading sports data company. Since then I successfully integrated the former BTD teams into Sportradar and was a member of the global management team before, in early 2017, I finally decided to leave and go for something new….

After a short break I founded my company, f[yo]uture fund, which is an active investor and enabler. Together with partners I want to take care for impactful businesses, ideas, innovations and products and work together with founders and entrepreneurs. The fields I am interested in are mainly the following:

• Wearables and the future of fitness and healthcare
• Sustainable agriculture and the future of food supply
• Sustainable construction and green building tech
• Artificial intelligence (AI), big data, robotics and innovations
• E-mobility, renewable energy and the future of power grids